Let us begin with this excerpt from a Folio magazine article:
"Timely interaction—through instant content updates or social media—will also help the magazine industry grow," Joel Lunenfeld, vice president of Global Brand Strategy for Twitter told the audience during a luncheon interview with Wired senior editor Bill Wasik. "There is an incorrect use of Twitter," Lunenfeld said. "Using it as a...
The world of social media can easily become overwhelming. What to do first? Then, what to focus on? What next?
As I mentioned in my previous blog post, the use of social media is absolutely vital for your business. So if you want to be successful, you’ll have to get used to the idea that social media must become and remain a staple in your business marketing strategy. You can thank Google’s...
People are busier now than ever before, it seems, so I can understand why you'd want some valid reasons to invest the time and resources into something that may not offer easily visible ROI. That brings me to the first important point—social media ROI is hard to measure, as is search engine optimization (SEO) ROI. But that certainly doesn't mean that either of these is unimportant—in fact, quite...
