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CURRENT ISSUE - Click to download secure PDF Smart Marketer: Second Quarter 2007 (Vol.6, Num.2) The second quarter issue of Smart Marketer details articles and tips for marketing professionals, like you, who seek more information that has a positive impact on business-to-business marketing programs. Learn how integrated marketing strategies can increase ROI and generate sales, and how B2B marketing can pay off while reading through this issue’s features. Authors Terry Pennington, Susan Carter and M.H. “Mac” MacIntosh discuss critical B2B marketing techniques that can aid your next marketing campaign and generate accountable, trackable results. PAST ISSUES - Click to download secure PDF Smart Marketer: First Quarter 2007 (Vol.6, Num.1) The first quarter issue of Smart Marketer provides info about rules for effective advertising and the world of print and electronic media. Other focuses in this issue include marketing challenges and how to overcome them and avoiding the spam label in electronic promotions. Smart Marketer Vol.5, Nul1(#1) This issue of Smart Marketer brings you information on how to increase sales with integrated marketing and why you should do so, making an impact in advertising through high profile advertising and budgeting your advertising so it is effective for you. Other focuses in this issue include the issues surrounding integrated marketing and the benefits on advertising in magazines. Smart Marketer Vol.4, Num3 (#13) This issue focuses on creating profitable advertisements by targeting your marketing on human wants and desires revealing the top ten secrets from the president of the National Mail Order Association. We also discuss strategizing marketing to ensure profitability through market audits that examine your business' strategies and tactics. Finally, Smart Marketer takes a look at magazines as compelling, credible selling machines. Smart Marketer Vol.4, No.2 (#12) This issue of the Smart Marketer features an article on the impact of case studies; an integrated marketing tip; research results measuring the credibility index of various business media; information on the Can-Spam Act; three guidelines to follow when beginning an ad campaign; and study results on the power of business-to-business advertising. Smart Marketer Vol.4, No.1 (#11) This re-designed edition of Smart Marketer explores the power of targeted email campaigns in your integrated marketing mix. This article is followed by bits on the importance of headlines and the value of a relationships to boost email's effectiveness. Look at page three to find out what actions magazine readers take, the purpose of a company brochure and a tidbit on the importance of repeating your advertising message. The edition wraps up with the four reasons prospects won't close on a sale. Smart Marketer Vol.3, No.4 (#10) This edition of Smart Marketer explores the power of direct mail in your integrated marketing mix. This article is followed by information on BPA's helpful online circulation comparison tool. Look at page two to find out how to build trust and rapport with your prospects. The edition wraps up with research results on where future executives expect to look for information. Smart Marketer Vol.3, No.3 (#9) This edition of Smart Marketer defines integrated marketing and why marketers should be paying attention to these latest buzz words. This article is followed by research data on the cost of a personal sales call vs. the cost of specialized business magazine advertising. Look at page two to find out the best way to measure your ad's influence on the market. The edition wraps up with research results on bleed ads and cover positions. Smart Marketer Vol.3, No.2 (#8) FREE PRESS! Read this issue of the Smart Marketer newsletter for the eight steps to obtaining free publicity for a company. Other articles in this issue discuss the impact ad size and color have on reader recall as well as the facts about ad location. Where is the best place for your ad in a trade publication? In the front, the back, the middle? This article will answer your questions. Do you want to fill the sales pipline for the future? Read the last article, Why leads fall by the wayside, to find out how. Smart Marketer Vol.3, No.1 (#7) Read this newsletter's feature article to find out how to create advertisements that get results. The feature article is followed by tips on competetion tracking as well as the highlights of a new magazine readership study cunducted by Northwestern University. Wrapping up the issue is an article on handling long term sales leads. Smart Marketer Vol.2, No.4 (#6) Good publishers do more than provide a blank space for your ad. In the first article of this issue, the Smart Marketer explores the idea of Publishers as Partners. The issue then delves into the topic of Creating a MarCom Strategy: No Pain, No Gain. A new study highlights that it pays to advertise to your existing clients. The final piece in the issue discusses How to Develop a Lead Follow-Up Process. Smart Marketer Vol.2, No.3 (#5) This issue of the Smart Marketer takes a look at the Importance of Integrated Marketing concept of combining traditional marketing channels and new media channels to increase your effectiveness in all channels. The issue also takes a look at how to Realize Top ROI with Properly Planned Ad Placement Decisions; Adopt Darwinian Marketing in a Soft Economy and finally the issue showcases a study which proves B-to-B advertising pays off when building brand preference. Smart Marketer Vol.2, No.2 (#4) A look at how Business-to-Business advertisers can get more out of the advertising dollars is the main article in the fourth issue of the Smart Marketer newsletter. Other topics covered include how to build customer loyalty by exceeding expectations; how to cut through the clutter; the importance of knowing where your sales come from; defining quality customers; international marketing blunders and preparing yourself for a presentation. Smart Marketer Vol.2, No.1 (#3) The third installment of the Smart Marketer newsletter provides insight with its cover story on why you should Promote Harder in tough economic times. This is followed by an honest look at what is just around the corner for a magazine and its publisher when it starts to cut rates. Other topics covered in the issue include Five Keys To Turning Leads Into Sales; how to Avoid Commoditization through differentiation; the latest study showing B-to-B Magazines Rated the Most Useful Medium; and finally how to decide whether or not to advertise. Smart Marketer Vol.1, No.2 (#2) Smart Marketer’s second issue kicks off with a look at the latest study of the effectiveness of business-to-business publication advertising and showing how it boosts sales and profits. Other stories in the issue cover how to Increase Return On Advertising Investments; why Content Is More Influential Than Position; the basis of the Testing Rule; and the latest study showing Buyers And Specifiers Turn to B-to-B Media First. Wrapping up the issue is a story covering the truth behind circulation figures in How To Read A Magazine Audit Statement Smart Marketer Vol.1, No.1 (#1) The first issue of the Smart Marketer newsletter covers eleven proven techniques for generating more qualified sales leads with print ads in Hit Ad Campaigns. Also covered is how to evaluate publications; the latest research showing B2B media ranks number one in executive influence; how to get your press release into print; and how to reach the buyer’s you need through direct marketing.